Pioneer Trading & Supply Co., Inc. (PITRADE), an affiliate of the Anflo Group of Companies, is primarily engaged in general merchandising. Established on August 26, 1976, it initially operated as a division of Davao Motor Sales Co. (DAMOSA), specializing in the sale of automotive parts such as tires, batteries, and accessories. PITRADE was officially incorporated on October 20, 1976, and commenced commercial operations on January 1, 1997.

​

    Over the years, PITRADE experienced significant growth, expanding into general merchandising.  Its initial authorized and paid-up capital of Php 2.1 million grew to Php 115 million and Php 100 million by the end of 2024.

​

     Currently, PITRADE operates six retail outlets, a bakery, a kitchenette, and an agri-business, all located in Panabo City.