Damosa: 65 years of unwavering service

Damosa: 65 years of unwavering service

Rooted in the vision of its founder, Don Antonio Floirendo, to uplift the quality of life of the people of Mindanao, Damosa Land, Inc. proudly celebrates a culminating point in its history– marking 65 years of service excellence.

Taking roots on April 14, 1948 in the automotive business as Davao Motor Sales (DAMOSA) during the early decades, built on its founder’s values of hard work, diligence and perseverance, DAMOSA has adeptly evolved, into a dynamic and fast-growing Mindanao-built real estate company today.

The bustling Damosa District in Lanang today is brought to life by Damosa Land from being once a sleepy part of Davao City in the 1970’s.

The bustling Damosa District in Lanang today is brought to life by Damosa Land from being once a sleepy part of Davao City in the 1970’s.

Early years

In 1946, Don Antonio O. Floirendo Sr. ventured into a dealership with the owners of Manila Trading and Supply Co. (Mantrade), one of the top corporations in the Philippines that handled the distribution of motor vehicles and spare parts in the early times.

Don Antonio resettled in Davao City and started his Ford dealership business through DAVAO MOTOR SALES or DAMOSA on April 14, 1948. Davao Motor Sales was founded in a vacant lot in Bankerohan, which was then chartered from the Marforis of Davao. The Ford dealership business in Bankerohan was then the first automotive business and vehicle dealership that flourished in Davao City and in the entire Mindanao.

DAMOSA put up its first headquarters in Bankerohan in 1948 where it used to distribute Ford vehicles like Fiera (below), which enjoyed brisk sales, in 1948.

DAMOSA put up its first headquarters in Bankerohan in 1948 where it used to distribute Ford vehicles like Fiera (below), which enjoyed brisk sales, in 1948.

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Service Center

At the turn of the decade, Don Antonio was the biggest and the only dealer of Ford vehicles in Mindanao. The business flourished and was made known to various customers in different places in the area.

During the 60s, Don Antonio started acquiring lots from leasing agreements and land collaterals from his clients. Among these was his property in Lanang, Davao City and other areas in Davao and nearby places.

1970s proved to be the decade of a booming expansion in the Ford dealership business and automobile industry. Davao Motor Sales moved to a better location in Lanang and put up their branches in General Santos City through Valley Motors Sales Inc. and Mindanao Motors Corporation in Cagayan de Oro City. There were also satellite offices in Butuan, Mati, and Cotabato to cater those who are in distant areas.

Don Antonio O. Floirendo, Sr. later acquired a lot in Lanang where it transferred the office and service center of DAMOSA in the 70’s.

Don Antonio O. Floirendo, Sr. later acquired a lot in Lanang where it transferred the office and service center of DAMOSA in the 70’s.

With DAMOSA at its peak in 1970s, it enjoyed wide reception of the public towards Ford Fiera which was selling like pancakes. It started its production using a Ford Kent gasoline engine and was made to be simple, robust, tough, and dirt cheap for the buying market. It was later equipped with a diesel engine which was very popular in every mid-class family and vehicle operators.

The late founder of DAMOSA and ANFLOCOR patriarch Don Antonio O. Floirendo, Sr. (middle, in checkered polo) with the employees of DAMOSA in its early years.

The late founder of DAMOSA and ANFLOCOR patriarch Don Antonio O. Floirendo, Sr. (middle, in checkered polo) with the employees of DAMOSA in its early years.

Other businesses from agriculture and industrial to trading of the Floirendo’s started to grow that it required a management and holding office for the entire business empire. Thus, Anflo Management and Investment Corporation or ANFLOCOR was built in 1977 to manage the growing businesses with Davao Motor Sales on its vanguard.

 

From automotive to real estate

In 1985, DAMOSA halted its distribution of Ford vehicles as Ford Philippines also ceased its operation in the country. This event paved the way for a change in the business thrust of Damosa from automotive dealership to property development and leasing of real estate properties.

The Lanang property started to house offices and companies under the ANFLOCOR Group of Companies. The former pre delivery inspection (PDI) of DAMOSA was converted into an automotive shop providing services solely for the company-owned vehicles.

 

More offices were built in the Lanang property during the 90s. The management produced a detailed “site plan” displaying the proposed improvement for the entire area, which paved the way for the institution of what is now known as Damosa District in Lanang.

Real estate and property development boomed in the year 2000. This development prompted the management to change the name of the company from DAMOSA to Damosa Land, Inc., which now functions as the property development arm of the ANFLOCOR Group of Companies.

Microtel Davao

Microtel Davao

Damosa Business Center

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The renowned mixed-use complex billeting Damosa Gateway, Damosa Market Basket, Damosa Business Center, and the PEZA-accredited Damosa IT Park were placed in synergy with the Microtel Davao to tailor the modern way of living in Davao.

A decade after, Damosa Land, Inc. went grandiose with the establishment of more developments: Sasa Onse, a mixed-use complex in Sasa; the commercial McPod Building in McArthur Highway; Topaz Tower which houses BPOs and corporate offices in Damosa IT Park; and the expansion of Microtel in General Santos City.

Microtel GenSan

Microtel GenSan

Damosa Land, Inc. indeed extends beyond the need for convenience as it has evolved into a company with intense pursuits of achieving valuable innovations in real estate industry.

Today, Damosa Land, Inc. takes a major leap forward as it develops the fast-rising urban residential community which will soon become the residence of Davao’s discerning market – the Damosa Fairlane. Strategically located within the center of the fast-growing Lanang area in the neighborhood of restaurants, schools, corporate offices and leisure destinations, is actually inspired by the nostalgia of the DAMOSA heritage. Taking from its roots in automotive dealership, the model houses are named after Ford vehicle models that DAMOSA used to distribute in the past. Damosa Fairlane is part of a series of residential projects of Damosa Land, Inc. here in Davao City and soon in Davao del Norte that are all designed to provide families a home in a nurturing community.

Damosa Fairlane Lincoln Model

Damosa Fairlane Lincoln Model

Damosa Fairlane Marquis model

Damosa Fairlane Marquis model

Damosa at 65

As it celebrates its 65th Blue Sapphire Anniversary, a showcase of the long fruitful years of Damosa Land, Inc. can be enjoyed by the public in an exhibit in Abreeza Ayala Mall with similar structures installed in the headquarters of ANFLOCOR Group of Companies in DAMOSA and at the Damosa Market Basket from April 12 to 13.

A motorcade will jumpstart the series of activities lined-up for the anniversary celebration on April 12. Damosa Land, Inc. will also host an exclusive cocktail gala at the newly opened Seda Hotel to give a toss for achieving productive milestones over the years. Both events will feature the classical father and daughter tandem of singers Hajji and Rachel Alejandro.

Damosa Land, Inc. also prepared fun-filled activities open for everybody to take part of. Damosa Market Basket Car Park will be filled with sights and sounds treasure-trove vintage models of Ford vehicles on the duration of the event. Adding up to the vibrancy of the celebration are the outdoor bazaars with live entertainment up until 12 midnight.

 

On April 13, Damosa Land, Inc. will likewise gather more than a thousand employees of the ANFLOCOR Group of Companies for the 65th Damosa Anniversary Fun Run at the Damosa Parking Lot. This fun run is organized to involve all its employees and promote bigger and stronger bond to achieve a more fruitful organizational operation in the coming years.

The celebration, of course, wouldn’t be complete without treating the public with a whole day of blissful activities all for free. Guests will enjoy and spin round and round as Damosa Land, Inc. brings carnival revelry with rapid rides and other awe-inspiring carnival games on April 14 at E. Ramos, Mamay Road, Davao City. Families can also expect the entertaining Dog Agility Show that will be featured on the same day.

 

The Legacy continues…

Anchored on very sound macro-economic fundamentals, Damosa Land, Inc., aims to develop innovatively-designed boutique communities and lifestyle commercial centers.

Powered by an inspired, dynamic and proactive organization, espousing the legacy of values of its founder, Mindanao is assured of enhanced real estate experiences for the years to come.

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